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What Is Nielsen's Plan For Radio?
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Nielsen's Farshad Family


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Clear Channel Helps Radio Tell Story



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- Freessinferly
(2/13/2013 10:29:50 AM)   Flag as inappropriate content
The real first challenge in getting clients to appreciate the value of radio is to educate them about how the various media work and illustrate it by what the most successful advertisers do. The second challenge is for AE's and agencies to stop writing cliche-riddled garbage for commercials and expecting to get results. Third is to get your PD's to throw away their cookie cutter's and start listening to the public. Give them some real content. If listeners can set their watches to a particular cut or memorize your entire playlist, you're missing the boat and deserve to lose revenue.
- Ted Hollo
(2/12/2013 4:43:31 PM)   Flag as inappropriate content
Can you see the TV guys pitching, "Hey, take 10% of your Radio buy and use it to buy TV and we'll..."

Didn't think so.

Is this what the largest radio company in the world believes we're reduced to, begging for scraps?

Not in my market. Not with my advertisers.






- Rod Schwartz


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