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Digital Doing Damage to Radio's Wallet
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(3/18/2013 11:29:35 PM) Flag as inappropriate content
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Internet radio is the next step for all radio broadcasts because it lacks geographical restrictions, and can capitalise on the audience profiling which has made internet advertising so profitable over the years. The only way for stations to not take this inevitable hit to their profits is to go online too, which their potential global audience would be glad to hear.
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(3/18/2013 11:29:35 PM) Flag as inappropriate content
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- NY
(2/15/2013 10:57:43 AM) Flag as inappropriate contentInternet radio is the next step for all radio broadcasts because it lacks geographical restrictions, and can capitalise on the audience profiling which has made internet advertising so profitable over the years. The only way for stations to not take this inevitable hit to their profits is to go online too, which their potential global audience would be glad to hear.
- Jon D'Alton
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