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(1/16/2013 7:14:46 AM)   Flag as inappropriate content
Thanks for your comment, Dave. You make great points- treating each platform differently and engaging, not selling, are both keys to success for talent and stations.
- Stephanie Winans
(1/14/2013 12:36:24 PM)   Flag as inappropriate content
Good article. You might add, that different mediums need to deliver different content to "engage" their audience. FB likes are ultra heavy users. Video is the #1 engagement tool and they should include a Youtube channel as well as FB, Twitter. Creative talent can grow their audience by thinking of each medium a little different to spread their message. Always entertain and never sell.

Enjoyed the read-Dave

- Dave Presher


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