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(1/16/2013 7:14:46 AM) Flag as inappropriate content
Thanks for your comment, Dave. You make great points- treating each platform differently and engaging, not selling, are both keys to success for talent and stations.
Good article. You might add, that different mediums need to deliver different content to "engage" their audience. FB likes are ultra heavy users. Video is the #1 engagement tool and they should include a Youtube channel as well as FB, Twitter. Creative talent can grow their audience by thinking of each medium a little different to spread their message. Always entertain and never sell.
Enjoyed the read-Dave
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(1/16/2013 7:14:46 AM) Flag as inappropriate content
Thanks for your comment, Dave. You make great points- treating each platform differently and engaging, not selling, are both keys to success for talent and stations.
- Stephanie Winans
(1/14/2013 12:36:24 PM) Flag as inappropriate contentGood article. You might add, that different mediums need to deliver different content to "engage" their audience. FB likes are ultra heavy users. Video is the #1 engagement tool and they should include a Youtube channel as well as FB, Twitter. Creative talent can grow their audience by thinking of each medium a little different to spread their message. Always entertain and never sell.
Enjoyed the read-Dave
- Dave Presher
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