Making Radio Stronger In A Disaster
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Why Some Presentations Stand Out
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(1/7/2013 1:15:09 AM) Flag as inappropriate content
This is precisely one of radio's big problems-- too many consultants like Rob Adair, telling everyone what they should do. Micro-managing
the content percentage and number of pages on presentations is absurd. A successful salesperson builds relationships, and engages the client in a process where the client trusts the salesperson, and is motivated to buy. ...On the other hand, prevention of new business sales is caused in part by too many useless sales meetings, and consultant interference.
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Add a Comment
(1/7/2013 1:15:09 AM) Flag as inappropriate content
This is precisely one of radio's big problems-- too many consultants like Rob Adair, telling everyone what they should do. Micro-managing
the content percentage and number of pages on presentations is absurd. A successful salesperson builds relationships, and engages the client in a process where the client trusts the salesperson, and is motivated to buy. ...On the other hand, prevention of new business sales is caused in part by too many useless sales meetings, and consultant interference.
- Bob MacKay
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