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Consolidation is Killing the Radio Business



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(1/2/2013 10:33:23 AM)   Flag as inappropriate content
The one element that is sorely lacking in radio today is "fun"... It is contagious and everyone - the listeners, your station's business partners, your staff - all desire nothing more out of life than to have fun - at least once in awhile.

Create an environment where everyone enjoys being involved and success will follow.

BTW: The trade-off is a significant decrease in those 50% operating margins.. So, if greed is your primary motivation you need to find an alternative career/investment opportunity.

- Paul W Robinson
(1/2/2013 10:26:01 AM)   Flag as inappropriate content
I have to disagree with Richard on one point...local, warm bodies DO make a difference...live ones at that...in my market...we tend to beat the pants off the Corporate Giant's competing station. In this market where the corporate chains tend to satellite in talent with no link to the listeners, I am consistently being told...how listeners miss the local contact and identity...and DO like when a jock talks about local stuff and the listeners can talk to them...
- Mike Mesmer
(1/2/2013 10:26:00 AM)   Flag as inappropriate content
Oddly, a couple of years ago when I tried to make the exact same points as were made in this article, my email and comments were blacklisted from Radio Ink. Corporate radio is what is wrong with radio. There is not enough revenue to support stockholders. Most radio stations in smaller markets barely make enough money to support sales, management and talent. Add the extra tier of stockholders (who do nothing except suck profits away from those who earn them) and you have failure.
- Edge of Idaho
(1/2/2013 10:12:32 AM)   Flag as inappropriate content
Mr. Levine has stated the obvious. However, the combination of acquisitive greed on the part of corporate chiefs and the necessity to reduce shareholder risk in publicly held corporations led to both cost-cutting and the dismissal of many high-profile personalities for fear of becoming too dependent on them. Risk and uncertainty was reduced, albeit at the expense of revenue and importance in the market/community, but every stakeholder lost something (or everything) but those who cashed out.
- Peter Tripp
(1/2/2013 10:04:06 AM)   Flag as inappropriate content
Well, DUH...
- Scott Gilbert
(1/2/2013 9:12:03 AM)   Flag as inappropriate content
When consolidation came to my market, I scratched my head as the corporate bigwigs scaled down the numbers of sales reps. As ad revenues declined, due to less sales reps making less sales calls, the bigwigs took the knife to programming.

As a morning show host, I could walk down the hall and see 3 of my other morning show competitors. Since we all worked for the same bigwig company in the same building, the thrill of actually winning a ratings battle was diminished.

Sales reps continued to choose the path of least resistance and became order takers instead of actually creating a successful ad campaign for the advertisers. So, in time, ad revenues would drop or remain steady and then....out comes the knife.

I was cut in April 2007. So, I formed by own company and bought a 1 kw AM station 6 months later. I'm not knocking 'em dead, but I'm still hanging on.

The secret to my success applies to corporate radio, too. Have a good product, knock on more doors and do whatever it takes to create value for your advertisers.

It ain't rocket science, it's radio! Main Street will never need rocket science, but radio?...Hhhmmmmm....Make it work or you're out of work.

- Jack Murphy
(1/2/2013 8:13:53 AM)   Flag as inappropriate content
Please don't tell me you just realized this. Unfortunately, everyone was licking their chops over how much money they were going to make when consolidation got started. We all forgot what it was going to look like today 20 years later.
- Alan Fendrich


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