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Consolidation is Killing the Radio Business

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(1/2/2013 11:26:57 AM)   Flag as inappropriate content
I agree with Mike that local, "live" talent is better than the piped-in corporate, vanilla crap. But, with the added expenses of maintaining such a talent-base comes the additional cost of re-training them (and Creative) to be even more appealing and influential.

To do less is about engaging in a very frustrating and more expensive exercise - an exercise that does not take advantage of the potential that radio still has... buried under all the superficial, maudlin and patronizing noise.

- Ronald T. Robinson
(1/2/2013 11:23:02 AM)   Flag as inappropriate content
In a small market I'm familiar with, a local station competes w/a corporate-owned station both doing the same format - News/Talk. Outside of 2 sat. shows (Rush & C2C) the local-owned station is locally-programmed. The local talent is terrible, the news readers can't & the production is circa 1984 - but they're beating the pants off the corporate stn becuz its local. The corporate station has 1 local show, is well produced & sounds very hip. Lesson: Bad local beats slick corporate hands down.
- Iconoclast
(1/2/2013 11:21:40 AM)   Flag as inappropriate content
Whereas TV failed to kill off small market Radio in the late 1940's, the FCC, NAB, and major market group owners havn't given up that cause. Where is it written, for any industry, that American consumers
are better off with fewer, bigger companies running
everything? -Giff Dave Gifford International

- DaveGfford
(1/2/2013 10:33:23 AM)   Flag as inappropriate content
The one element that is sorely lacking in radio today is "fun"... It is contagious and everyone - the listeners, your station's business partners, your staff - all desire nothing more out of life than to have fun - at least once in awhile.

Create an environment where everyone enjoys being involved and success will follow.

BTW: The trade-off is a significant decrease in those 50% operating margins.. So, if greed is your primary motivation you need to find an alternative career/investment opportunity.

- Paul W Robinson
(1/2/2013 10:26:01 AM)   Flag as inappropriate content
I have to disagree with Richard on one point...local, warm bodies DO make a ones at my market...we tend to beat the pants off the Corporate Giant's competing station. In this market where the corporate chains tend to satellite in talent with no link to the listeners, I am consistently being listeners miss the local contact and identity...and DO like when a jock talks about local stuff and the listeners can talk to them...
- Mike Mesmer
(1/2/2013 10:26:00 AM)   Flag as inappropriate content
Oddly, a couple of years ago when I tried to make the exact same points as were made in this article, my email and comments were blacklisted from Radio Ink. Corporate radio is what is wrong with radio. There is not enough revenue to support stockholders. Most radio stations in smaller markets barely make enough money to support sales, management and talent. Add the extra tier of stockholders (who do nothing except suck profits away from those who earn them) and you have failure.
- Edge of Idaho
(1/2/2013 10:12:32 AM)   Flag as inappropriate content
Mr. Levine has stated the obvious. However, the combination of acquisitive greed on the part of corporate chiefs and the necessity to reduce shareholder risk in publicly held corporations led to both cost-cutting and the dismissal of many high-profile personalities for fear of becoming too dependent on them. Risk and uncertainty was reduced, albeit at the expense of revenue and importance in the market/community, but every stakeholder lost something (or everything) but those who cashed out.
- Peter Tripp

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