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Consolidation is Killing the Radio Business

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(6/22/2014 12:47:40 AM)   Flag as inappropriate content
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(5/23/2014 3:55:52 AM)   Flag as inappropriate content
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(1/8/2013 12:29:10 PM)   Flag as inappropriate content
I couldn't agree more. I dream of the
days when we had a night announcer who
could answer the phone and get live news on the air. That muscle has long been cut off along with staff who is so
involved with writing blogs we don't get
stuff on the air. On the positive side we still do alot of local events and reports but they seem to get fewer and fewer

- Mark, small market Shelby, Mt.
(1/3/2013 6:07:47 PM)   Flag as inappropriate content
Quite so, Walter. Likewise I had a PD who challenged me with the admonition that nobody wanted to hear what I had to say. "The Book", I declared,"demonstrates otherwise." He didn't like that and so I got canned. The next set of ratings showed the daypart had collapsed. Nor did it ever recover.

What is spectacularly weird is that there are some managers who would read this little anecdote and accuse me of arrogance. If, however, I was a master plumber and told these same guys that I can fix their leaks, they would just say, "Okay. How much?"

- Ronald T. Robinson
(1/3/2013 3:27:18 PM)   Flag as inappropriate content
Well, I know that Ed has now experienced the finest Pizza in the Varsity in Syracuse. And let me tell you, when I was a jock in Syracuse (going to college) the audience just couldn't wait for the song to stop and me to talk :))))
- Walter Sabo
(1/2/2013 4:10:42 PM)   Flag as inappropriate content
Way back before TV took hold, much of Radio was on the "network". In response to TV's penetration, Radio had to change to survive and the idea of playing recorded music (rather than live bands) took over, with announcer's being the "glue" that held the "show" together.
Now, Radio is once more responding to a new challenge; online streams. IMHO these consolidators like Clear Channel have it ass-backwards; "local" is what made Radio succeed. Give the audience something relatable & unique.

- Panama Jack

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