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What Is Nielsen's Plan For Radio?
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(11/29/2012 9:22:44 AM)   Flag as inappropriate content
I defer to s. miller's experience in these matters of sales of radio's "greatness".
However, that rock would get pushed further up the hill were we to generate some in the first place - greatness, I mean. Today's Programming and Creative have the same nutritious values and sumptuous appeal of 4 day-old roadkill on a desert highway.... so to speak.

- Ronald T. Robinson
(11/29/2012 9:19:12 AM)   Flag as inappropriate content
Bob is saying we need more young program directors and new talent in sales. That's a good thing right? Love or hate what Clear Channel did in the past, you can't really blame Pittman for that, he has only been leading Clear Channel for a little over a year. As for the Premium Choice thing, a lot of CC stations do have some dayparts with that but it is nowhere near "90%" as one poster claims and is never 24/7 in any case. Pittman is the CEO isn't he? So if he says he wants young fresh PDs and sellers, and I were a young aspiring PD or seller, I'd send in an application. But that's just me.
- Guy Davis
(11/29/2012 9:15:26 AM)   Flag as inappropriate content
From the synopsis of his speech to the comments I've read so far there is an amazing amount of truth across the board.

Even out the control factor a bit more, "bean counters vs creative programmers", and you'll see a wave of excitement from listeners to advertisers that ultimately boosts the bottom line and brings pride in product back to radio.

Well? What are you waiting on?

- Jim Quist
(11/29/2012 9:02:25 AM)   Flag as inappropriate content
i still stand by what i stated 10 years ago...it all started when the big companys forced their sales staffs to turn their efforts toward web sales, 3 yrs selling everyone on the importance of web, thats when our clients stopped hearing about the strengths of radio. the CC's of the world definitely created a new reveue source at the expense of commercial sales and radios reputation...wonder why there is this lack of respect for radio...we truly need to focus on selling the greatness of radio, all of us! we would then see the increases that we are looking for (but it will take time and everyones efforts). we spend to much time fighting for our fair share and on new sales gimmicks. we need to be proud again!
- smiller@wfob.com
(11/29/2012 8:25:57 AM)   Flag as inappropriate content
With all due respect to Mr. Pittman. How does your company recruit "new talent" when 90% of your stations use "Premium Choice" or other syndication? Kinda hard to recruit "new talent" when the only thing in the studio is a computer. If you just talking about recruiting new young sales people, well good luck with that. I dont see too many 20 somethings wanting to work in our industry as sales people..they dont see the value in it.
- Brian
(11/29/2012 8:08:14 AM)   Flag as inappropriate content
Bob, I could not agree more! Call Gordon Smith and ask him to dust off the ghhManagement Thirty Under Thirty proposal we made to the NAB two years ago! Ask Erica Farber to take a second look at the plan we presented to the RAB this summer. Both are all about new blood, new ideas from a fresh well spring of creativity. Finally, dust off the Radio Industry Executive Partnership which was created when I was Preident of KRG. Yes, we made calls and lots of them !
- Gordon Hastings
(11/29/2012 8:06:13 AM)   Flag as inappropriate content
Well, that leaves a pretty good understanding of for whom the bell tolls.
Because the honcho for the leading ownership group ignores an emaciated talent-corp and shoves a "make more and better sales calls"liner up the ol' panacea-chute, people can't say they weren't told. Or, that it didn't come from the top.

- Ronald T. Robinson


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