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Radio's Next Big Disruption



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(1/31/2014 11:48:28 AM)   Flag as inappropriate content
b1huKM I cannot thank you enough for the post.Thanks Again.
- NY
(1/7/2014 9:59:17 PM)   Flag as inappropriate content
UO69GX Great, thanks for sharing this article.Thanks Again. Keep writing.
- NY
(10/24/2013 12:02:21 AM)   Flag as inappropriate content
G5bprE Thanks for the blog.Really thank you! Great.
- NY
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(11/17/2012 1:01:39 PM)   Flag as inappropriate content
Can we please retire the word 'disrupt'? It's a silly buzzword and there are more descriptive verbs to use in almost any case it's used. Put it in the graveyard with 'the cloud' 'vertical' and 'long-tail'.
- Change
(11/17/2012 8:34:06 AM)   Flag as inappropriate content
What Eric is describing could be compared to what the fast-food chains have experienced.
Standard-issue fare (syndicated programming), remote service (automated sales) and large promo-budgets.

In other words: McRadio!

In the meantime, this opens the markets for some serious dining with great menus and wonderful environments. Also include: personalized service and relationship building with diners (audience and clients).

This also has the worthwhile effect of making the better talent in on-air, creative and sales departments even more valuable.

I can get behind all of that. And let the big dogs do whatever big dogs do.

- Ronald T. Robinson
(11/16/2012 12:20:40 PM)   Flag as inappropriate content
I don't know why, but these huge radio congloms remind me of the ABC/NBC/CBS scenario of some years ago. They grow so large that they strain under their own weight and lose the mobility to take advantage of market opportunities.

This may not only bode well for Smaller Market Radio, but for individual Major Market Stations who might figure out how to actually present this medium while taking an SMR-approach.

As we say up here in The Great White North: "Let 'em grow. Let 'em grow. Let 'em grow."

- Ronald T. Robinson

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