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Online Listening Exploding. Is it at the Expense of Radio?



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(11/9/2012 9:46:10 AM)   Flag as inappropriate content
Modern, music radio can be described and defined by three stages:
1/ People listened for music AND personality.
2/ Folks only tolerated the personalities to get to the music.
3/ Radio's strength lies in its Personalities and the music will be tolerated.
Yahbut.... We haven't executed #3 yet. And nobody's in a hurry to do so.
Whoops.

- Ronald T. Robinson
(11/9/2012 9:09:35 AM)   Flag as inappropriate content
Amen! thank you Maynard Meyer. its your relevance in the market you serve and how well you serve them. That is what all these new guys dont understand. they continue to try to rid the world of radio when they should be carving out their own path. online its not radio...its audio, video, etc. We are radio (24 years and counting, most definitlely serving)! pandora is not radio!!!! my words to the digital world...you are just another avenue to reach another segment of the public...you have changed/added to the way radio, tv and print are delivered, but you have not replaced andything!!!
- smiller
(11/9/2012 8:50:54 AM)   Flag as inappropriate content
Ha, CUMULUS the end is NEAR.
Like the "frog" in the pan on the stove.
Continue to think it is a Hot Tub!

Fools

- Master Blaster
(11/9/2012 8:28:50 AM)   Flag as inappropriate content
Radio has to understand that it's not listening levels that are at issue here. It's not like the threat from CD's or satellite. It's the interactivity of Pandora. It's the audio being accompanied by the visual, with the opportunity for the listener to instantly click through to a website. That's the threat to radio. Unless radio competes in this model, it's in trouble.
- Jen
(11/9/2012 8:27:00 AM)   Flag as inappropriate content
Perhaps radio could refine its online product? This will take technological investment. How about offering listeners an opportunity to give a thumbs up or thumbs down to a song. The playlist would then be adapted for each listener. Listeners could still choose their favorite genre by tuning into their favorite station, but that station would be customized to their unique tastes.


- Jen
(11/9/2012 8:23:01 AM)   Flag as inappropriate content
Just finished my first Pandora campaign. It knocked the doors off. Measurability, accountability and stellar results. No comparison to radio. As a buyer, I'm happy. As a former radio rep, I'm sad.
- Jen
(11/9/2012 8:18:42 AM)   Flag as inappropriate content
I have now been in radio for about 45 years and I've seen a lot of changes...TV was supposed to kill us off, it didn't. Then it was 8-tracks and cassettes, we're still here. Then it was XM, that didn't do it. Then it was iPods. Now it's internet radio. This too shall pass. We're still here. Focus on the mission...give your listeners local information they can't get elsewhere and you'll be fine.
- Maynard Meyer


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