Making Radio Stronger In A Disaster
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Online Listening Exploding. Is it at the Expense of Radio?
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(11/9/2012 8:27:00 AM) Flag as inappropriate content
Perhaps radio could refine its online product? This will take technological investment. How about offering listeners an opportunity to give a thumbs up or thumbs down to a song. The playlist would then be adapted for each listener. Listeners could still choose their favorite genre by tuning into their favorite station, but that station would be customized to their unique tastes.
Just finished my first Pandora campaign. It knocked the doors off. Measurability, accountability and stellar results. No comparison to radio. As a buyer, I'm happy. As a former radio rep, I'm sad.
I have now been in radio for about 45 years and I've seen a lot of changes...TV was supposed to kill us off, it didn't. Then it was 8-tracks and cassettes, we're still here. Then it was XM, that didn't do it. Then it was iPods. Now it's internet radio. This too shall pass. We're still here. Focus on the mission...give your listeners local information they can't get elsewhere and you'll be fine.
Online will be where radio listening is done in the future. Our Main terrestrial transmission sites will not be the main source of daily use. People will listen through IP access.
I do not understand the thought process that online radio is something that will wipe out radio as we know it. It is just another form of delivery and radio will adapt.
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Add a Comment
(11/9/2012 8:27:00 AM) Flag as inappropriate content
Perhaps radio could refine its online product? This will take technological investment. How about offering listeners an opportunity to give a thumbs up or thumbs down to a song. The playlist would then be adapted for each listener. Listeners could still choose their favorite genre by tuning into their favorite station, but that station would be customized to their unique tastes.
- Jen
(11/9/2012 8:23:01 AM) Flag as inappropriate contentJust finished my first Pandora campaign. It knocked the doors off. Measurability, accountability and stellar results. No comparison to radio. As a buyer, I'm happy. As a former radio rep, I'm sad.
- Jen
(11/9/2012 8:18:42 AM) Flag as inappropriate contentI have now been in radio for about 45 years and I've seen a lot of changes...TV was supposed to kill us off, it didn't. Then it was 8-tracks and cassettes, we're still here. Then it was XM, that didn't do it. Then it was iPods. Now it's internet radio. This too shall pass. We're still here. Focus on the mission...give your listeners local information they can't get elsewhere and you'll be fine.
- Maynard Meyer
(11/9/2012 8:04:44 AM) Flag as inappropriate contentOnline will be where radio listening is done in the future. Our Main terrestrial transmission sites will not be the main source of daily use. People will listen through IP access.
I do not understand the thought process that online radio is something that will wipe out radio as we know it. It is just another form of delivery and radio will adapt.
- Gary
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