Making Radio Stronger In A Disaster
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Online Listening Exploding. Is it at the Expense of Radio?
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(11/9/2012 10:03:01 AM) Flag as inappropriate content
anyone remember the betamax? superior video quality over VHS. Pandora is a great idea just like betamax. everyone one continues to ignore the crushing royalty fees Pandora is forced to live with. some savvy radio group will buy Pandora at the right price and use its delivery system for their advantage.
smiller is right! "you have not replaced anything!!!"
Online listening grows at the expense of the "record" business. Not radio.
Virtually all online artists whose songs are listened to, downloaded, bought or stolen, first earned their fame through radio airplay.
Radio is the mother of all electronic media. Pandora and other online audio providers are not competitors. They are grandchildren who "done good!" Wish them well! Even better: a Pandora on-air promotion! Qualify online!
Jen, there are new platforms that integrate user interactivity with terrestrial radio broadcasting, allowing for synced display and click through performance tracking with radio spots. One is our platform Jelli, and we are working with many large buyers on campaigns, in flight now. Every radio spot campaign is accompanied by an Insights report that shows measurement, accountability, by demo and region, to help you use traditional radio like you are starting to use Pandora. Check us out! :)
Modern, music radio can be described and defined by three stages:
1/ People listened for music AND personality.
2/ Folks only tolerated the personalities to get to the music.
3/ Radio's strength lies in its Personalities and the music will be tolerated.
Yahbut.... We haven't executed #3 yet. And nobody's in a hurry to do so.
Whoops.
Amen! thank you Maynard Meyer. its your relevance in the market you serve and how well you serve them. That is what all these new guys dont understand. they continue to try to rid the world of radio when they should be carving out their own path. online its not radio...its audio, video, etc. We are radio (24 years and counting, most definitlely serving)! pandora is not radio!!!! my words to the digital world...you are just another avenue to reach another segment of the public...you have changed/added to the way radio, tv and print are delivered, but you have not replaced andything!!!
Ha, CUMULUS the end is NEAR.
Like the "frog" in the pan on the stove.
Continue to think it is a Hot Tub!
Fools
Radio has to understand that it's not listening levels that are at issue here. It's not like the threat from CD's or satellite. It's the interactivity of Pandora. It's the audio being accompanied by the visual, with the opportunity for the listener to instantly click through to a website. That's the threat to radio. Unless radio competes in this model, it's in trouble.
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Add a Comment
(11/9/2012 10:03:01 AM) Flag as inappropriate content
anyone remember the betamax? superior video quality over VHS. Pandora is a great idea just like betamax. everyone one continues to ignore the crushing royalty fees Pandora is forced to live with. some savvy radio group will buy Pandora at the right price and use its delivery system for their advantage.
- AJ
(11/9/2012 9:55:00 AM) Flag as inappropriate contentsmiller is right! "you have not replaced anything!!!"
Online listening grows at the expense of the "record" business. Not radio.
Virtually all online artists whose songs are listened to, downloaded, bought or stolen, first earned their fame through radio airplay.
Radio is the mother of all electronic media. Pandora and other online audio providers are not competitors. They are grandchildren who "done good!" Wish them well! Even better: a Pandora on-air promotion! Qualify online!
- Kevin Neathery
(11/9/2012 9:53:21 AM) Flag as inappropriate contentJen, there are new platforms that integrate user interactivity with terrestrial radio broadcasting, allowing for synced display and click through performance tracking with radio spots. One is our platform Jelli, and we are working with many large buyers on campaigns, in flight now. Every radio spot campaign is accompanied by an Insights report that shows measurement, accountability, by demo and region, to help you use traditional radio like you are starting to use Pandora. Check us out! :)
- Mike
(11/9/2012 9:46:10 AM) Flag as inappropriate contentModern, music radio can be described and defined by three stages:
1/ People listened for music AND personality.
2/ Folks only tolerated the personalities to get to the music.
3/ Radio's strength lies in its Personalities and the music will be tolerated.
Yahbut.... We haven't executed #3 yet. And nobody's in a hurry to do so.
Whoops.
- Ronald T. Robinson
(11/9/2012 9:09:35 AM) Flag as inappropriate contentAmen! thank you Maynard Meyer. its your relevance in the market you serve and how well you serve them. That is what all these new guys dont understand. they continue to try to rid the world of radio when they should be carving out their own path. online its not radio...its audio, video, etc. We are radio (24 years and counting, most definitlely serving)! pandora is not radio!!!! my words to the digital world...you are just another avenue to reach another segment of the public...you have changed/added to the way radio, tv and print are delivered, but you have not replaced andything!!!
- smiller
(11/9/2012 8:50:54 AM) Flag as inappropriate contentHa, CUMULUS the end is NEAR.
Like the "frog" in the pan on the stove.
Continue to think it is a Hot Tub!
Fools
- Master Blaster
(11/9/2012 8:28:50 AM) Flag as inappropriate contentRadio has to understand that it's not listening levels that are at issue here. It's not like the threat from CD's or satellite. It's the interactivity of Pandora. It's the audio being accompanied by the visual, with the opportunity for the listener to instantly click through to a website. That's the threat to radio. Unless radio competes in this model, it's in trouble.
- Jen
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