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Digital Making Gains But Still Relatively Small
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(10/8/2012 9:16:46 AM) Flag as inappropriate content
There is no debate here. Radio will use its traditional assets to become a local digital player or its share of media time and revenue will stay flat or fall. Why? Because radio audiences want to be served with digital products. We do it or others will. The only issue with the development of digital by radio stations is the commitment of top management. Anything new and disruptive needs focus. Some managers and owners get that, other don't.
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Add a Comment
(10/8/2012 9:16:46 AM) Flag as inappropriate content
There is no debate here. Radio will use its traditional assets to become a local digital player or its share of media time and revenue will stay flat or fall. Why? Because radio audiences want to be served with digital products. We do it or others will. The only issue with the development of digital by radio stations is the commitment of top management. Anything new and disruptive needs focus. Some managers and owners get that, other don't.
- Al Pervin
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