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The Only Connection To A Community



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(7/19/2012 2:32:36 PM)   Flag as inappropriate content
They said TV would kill radio. It thrived. They called Sirius and XM the "Death Star" for radio. It thrived. I'm a full-time Chief Engineer for a heavily community involved AM/FM in a smaller community. They didn't EVER say "the sky is falling." With a full-time technical staff (unheard of these days), outstanding facilities and serving their community (think I read somewhere we're supposed to do that) they have thrived. Social media is just another tool to serve their community.
- Joe
(7/19/2012 12:01:45 PM)   Flag as inappropriate content
Chuck:

You are right about one thing, social media is very good at inciting a "flash mob" at the local Wal-Mart. If local radio is being done right, like it is by Craig and John, Social Media just becomes one of their tools. Local Radio can never be matched. Granted, not everyone does it like these two.

Ed

- Ed Ryan
(7/19/2012 11:57:35 AM)   Flag as inappropriate content
I think both comments make relevant points. However, every industry changes, grows and evolves. Local radio is experiencing all of that and will come out the other side a stronger medium. Look at broadcast TV...it has survivied Cable, satellite and corporate consolidation making the necessary adaptions to move forward in this new age.
- Diana
(7/19/2012 11:47:10 AM)   Flag as inappropriate content
As soon as I saw your headline I knew we had another person with their head stuck in the sand. The BEST connection to a local community now is social media. Almost every town & city... large and small... has local pages on Topix, Facebook, etc where local residents get real time running commentary on what is happening in their community from house fires, traffic delays, car wrecks, gossip, politics, weather, etc. I used to listen to News/Talk radio 5+ hours a day... now I might catch an hour and I do that on Sirius/XM. Radio is rapidly becoming irrelevent. And yes I AM a station owner.
- Chuck
(7/19/2012 11:07:35 AM)   Flag as inappropriate content
You write: "They don't run a cluster of stations or have million dollar budgets (not that there's anything wrong with that). They have one station, one staff, and one goal: to be great at radio."

The problem is that the corporations that own the vast majority of stations these days have a very different goal: to maximize shareholder value.

That may not be fundamentally incompatible with making great radio, but it sure seems to be. And, yeah, I'd say there IS something wrong with that.

- Bill Goldsmith


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