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The Legendary Al Ries: "Radio Playing Too Many Ads"

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(6/25/2012 10:48:36 AM)   Flag as inappropriate content
Comparing radio's spot load to TV/Cable only shows that heavy spot loads and long commercial breaks are proven to diminish a medium —especially in a culture that gets what it wants free on the internet right away. Radio has to stay competitive, raise rates, lower time spent in commercials, and deliver better creative. Otherwise, we are strangling the goose that lays the golden eggs.
- Stephen Williams
(6/25/2012 8:48:39 AM)   Flag as inappropriate content
Watch any cable channel and COUNT the ads. You'll count more units than any radio station. Or syndicated shows, count the units in the last 10 minutes of TMZ, you'll find it's about 15 units in ten minutes.
- walter sabo
(6/25/2012 8:39:01 AM)   Flag as inappropriate content
While Mr. Ries got the brain hemispheric distinctions a little discombobulated, his intuitions and opinions still have a strength of their own

We radio-folk have yet to come to an understanding of how our medium works. And until that happens, there is little chance we will be in a position to exploit the potentials that are still inherent in the medium.

I particularly appreciated his position on radio having the capacity to take another shot by featuring Personalities. I would urge those personalities be live and local... for all the known and well-rehearsed reasons.

- Ronald T. Robinson
(6/25/2012 8:19:17 AM)   Flag as inappropriate content
Too many ads? Impossible!! He is obviously not the station owner!
- Maynard Meyer

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