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Cumulus Lost Millions on Rush Limbaugh Boycott



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(5/11/2012 7:41:31 AM)   Flag as inappropriate content
Would someone check what Rush's ratings were in these markets during that time period?
- Mark McNeil
(5/9/2012 4:16:12 PM)   Flag as inappropriate content
and what was the other 2.5% ?
- Treu
(5/9/2012 1:13:08 PM)   Flag as inappropriate content
Cumulus appears to be trying to keep the whole Rush problem alive after it died out... all in the interest of driving people to Huckabee. Have they no shame? Making up stories like this to discredit Limbaugh in the interest of their new show? Or perhaps its a negotiation tool? Any chance they are renegotiating Limbaugh is some markets? Would not put it past them.
- Observer
(5/8/2012 8:11:48 AM)   Flag as inappropriate content
I wonder if that comment would have made if Cumulus had not just launched a head-to-head competitor to Rush!!!
- Robert Reese
(5/8/2012 8:00:09 AM)   Flag as inappropriate content
Newspapers have been hit by boycott actions for years because of editorial page opinions, news coverage, imagined bias, non-coverage of events. But newspaper ad people handle it smart by saying "That's not my department."
Radio's reps, like Dickey, circled the wagons and issued non-stop apologies as the blood ran. Lew has no one to blame but his own people for the leakage.

- Phil


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