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Westergren: "It's The Playlist Stupid."
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(9/27/2012 1:31:37 AM) Flag as inappropriate content
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The MUSIC Format is no more than a broad and generalized attempt at defining a demographic and psycho-graphic target audience.
After that, programming tunes is a fool's endeavor - always falling short in some way or another.
Given that now, audiences gets to program their own music-runs, all that's left for terra-Radio is getting involved in enhancing (training) the Talent and, as importantly - completely re-addressing the CREATIVE.
OH! This just in. I'm told the Talent has left the building? Sorry to hear that. Too bad.
Start packin'....
Interesting since analysts in the radio industry have been saying "It's the talent, stupid." for almost a decade now. I've heard some well-programmed HD-2 stations with no talent but great playlists and yet they aren't reaching critical mass. The Jack format has been having problems in several major markets. Somehow, I think it's more than just the playlist, stupid...
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(9/27/2012 1:31:37 AM) Flag as inappropriate content
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- lol
(12/23/2011 12:29:04 AM) Flag as inappropriate contentThe MUSIC Format is no more than a broad and generalized attempt at defining a demographic and psycho-graphic target audience.
After that, programming tunes is a fool's endeavor - always falling short in some way or another.
Given that now, audiences gets to program their own music-runs, all that's left for terra-Radio is getting involved in enhancing (training) the Talent and, as importantly - completely re-addressing the CREATIVE.
OH! This just in. I'm told the Talent has left the building? Sorry to hear that. Too bad.
Start packin'....
- Ronald T. Robinson
(9/23/2011 2:27:54 PM) Flag as inappropriate contentInteresting since analysts in the radio industry have been saying "It's the talent, stupid." for almost a decade now. I've heard some well-programmed HD-2 stations with no talent but great playlists and yet they aren't reaching critical mass. The Jack format has been having problems in several major markets. Somehow, I think it's more than just the playlist, stupid...
- Frank M
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