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Eric Taking a Lot of Heat for his NPR Blog

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(1/8/2014 6:31:25 PM)   Flag as inappropriate content
hw7LNn Say, you got a nice blog.Really looking forward to read more. Really Great.
- NY
(10/25/2013 11:57:49 AM)   Flag as inappropriate content
Y2AsbL Fantastic article.Much thanks again. Really Great.
- NY
(3/10/2011 10:54:01 AM)   Flag as inappropriate content

The highly respected publisher of Radio Ink, Eric Rhoads, has distributed an executive memorandum citing the “implosion” of NPR due to this week’s debacle regarding the now infamous comments of Ron Schiller and the resignation of NPR President & CEO Vivian Schiller.

No implosion is imminent! Examine the audience numbers attracted by NPR stations and you will quickly understand that listeners are flocking to good content that is unavailable elsewhere. In the end, the listeners will write the final chapter in this story and the outcome bodes well for NPR and local public radio stations.

Listeners to NPR and local public stations are not satisfying a personal political bias. That perception is nonsense! Those opinions serve the myopic view of politicians with an agenda. Listeners are turning to public radios quality programming that goes far beyond long-form news to include great entertainment features and interviews. Not to be overlooked, are the compelling local radio programs produced and broadcast by public radio stations. Ironically, much of this programming has its heritage in commercial radio!

NPR is not about to implode primarily because there is little or no competition! Eric Rhoads’ advocates for similar programming in the commercial marketplace which raises the question of whether or not the talent and investment dollars exist to make that happen.

Radio Consultant Donna Halper makes a good point in suggesting that broadcasters stop viewing NPR as the enemy. Commercial radio can learn from NPR and local public radio’s ability to produce content that is attracting large exclusive audiences.

NPR and local public radio stations may become even more formidable when they shed federal funding and independently design methods to monetize their audience through acceptable advertising and underwriting to augment individual contributions.

New competition in the advertising marketplace from public radio may ultimately spark commercial radio innovation. It has happened before, and the audience will vote with their ears!

- Gordon Hastings

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