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New York GM Says "Radio Jobs Will be Lost if Congress Cuts CPB Funding"

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(2/26/2011 8:05:54 PM)   Flag as inappropriate content
well, it's all fine and good to say take the cuffs off, but the fact of the matter is the restrictions will remain while the funding goes. This is a great model for news coverage as newspapers - and radio - do a poorer and poor job. and it is one of the only outlets left for decent music and cultural coverage.
- petrarch
(2/25/2011 5:06:52 PM)   Flag as inappropriate content
Bravo Larry Jennings! I agree! Furthermore, I'm not sure the government should be funding an organization (NPR) that most would put on the left.
- Joe Erickson
(2/25/2011 2:26:14 PM)   Flag as inappropriate content
Never has news, information, and intelligent public discourse been more important in our nation. Regardless of your political persuasion, the information programming provided by NPR and PBS along with all commercial broadcasters is to be applauded and appreciated as critical and necessary in our democracy.

NPR and PBS stations and their programming will be with us with or without government funding. Both are delivering big audiences with great media value and qualitative profiles. The audience, as is the case in all broadcasting, will dictate the continued presence of this content.

NPR and PBS have diligently developed tremendous listener and viewer direct financial support. That will continue. The universal question remains, how do you continue to pay for good programming with or without government support? Commercial broadcasters have a workable model.

In the early 1980s then FCC Commissioner Jim Quello proposed to me at Katz Media the formation of a commercially viable national sales organization for PBS and NPR. Quello, himself a legendary broadcaster, believed that support from the private sector based upon media value could eventually replace or supplement public funding. The idea failed at that time for two reasons. First, commercial broadcasters (clients) wanted no part of any organization (Katz) affiliated with public broadcasting in any way! Secondly, the PBS and NPR members stations wanted nothing to do with commercials of any kind impugning the integrity of their programming! One look or listen to PBS and NPR stations today indicates that the attitudes of the 1980s may have changed.

NPR and PBS stations out of necessity will find new approaches to revenue, including aggressive marketing of the media value of their stations. Call it “underwriting” or “selective" commercials” it is all about monetizing the audience for the purpose of developing goodwill or moving product. I would bet that monetizing media value will become a very large part of the ultimate NPR/PBS funding solution. It may be easier and more predictable to deal with clients than the government!

- Gordon Hastings
(2/25/2011 12:47:13 PM)   Flag as inappropriate content
Making staff cuts has to be the least desirable part of a GM's job. I personally believe that the federal funding of CPB has been an impediment to the growth of these stations. Over the years, I've had a number of conversations with some really good GMs at NPR affiliates and I've always been bewildered by the limitations they have on how they can generate revenue. I say take the handcuffs off and let them compete in the marketplace like everyone else. I've never been a fan of federal subsidies for media. Though it's funny, just a short time ago, there were a lot of broadcasters looking to DC for subsidies or financial assistance to keep their private enterprises afloat during the recession. Or did I just imagine that?
- Larry Jennings
(2/25/2011 12:37:12 PM)   Flag as inappropriate content
Dear NPR Affiliate GM's:

Public service radio(commercial branch), has been coping with the pain
of a poor economy, a broke country, and other revenue sapping conditions for a long time.
The time has arrived for "Public Radio and TV", to cope with the pain.
If you have no plan for coping with the coming pain, please REREAD the comments in this column of Dan Debruler, Richard Boekeloo, and Joe Grahm.

- Tony Coloff
(2/25/2011 11:52:47 AM)   Flag as inappropriate content
Welcome to the real world. That Federal dollars get allocated to special interest radio was a sham from the beginning. If they can't survive on their own, then fade away... It's not the job of congress to fund any business.
- Rob
(2/25/2011 11:46:53 AM)   Flag as inappropriate content
I recently saw a video online about the new studios built for North Texas Public Broadcasting's KXT (actually KKXT, sister station to KERA-FM and TV.)

As engineer for three radio stations in Houston, I WISH I had the budget to build studios like those. To say they're extravagant and overbuilt in comparison to their commercial counterparts in Dallas would be an understatement. The studio doors

It's that kind of waste that reassures me that Congress is on the right track de-funding the CPB.

- Robbie Green

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