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Former San Diego GM Has Words of Internet Wisdom for Old Friends

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(2/24/2011 12:20:14 PM)   Flag as inappropriate content
“What are the top 3 challenges GM's face in terms of the Internet passing them by?
1) Understanding that websites, podcasts, online video, social media, etc. are not strategies. Those are delivery vehicles. They should be used to support a broader strategy...”

Radio will never die, but the likelihood of it coming out of a stick on a hilltop for much longer is purely and simply a pipedream. The true challenge is to find ways to sell the melded vehicles profitably—and that is a tall order given the razor-thin margins choking the life out of the industry as we speak.

- Will Baumann

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