|
|
 |
|
|
|
David Rehr Unveils 'Radio 2020'
 CHARLOTTE -- September 28, 2007: "Today we are unveiling what we're calling the Radio 2020 initiative," said NAB President/CEO David Rehr during his keynote address at the NAB Radio Show Thursday. "As we near commercial radio's 100th anniversary in 2020, this initiative will be our road map to building radio's future."
Rehr laid out they key parts of the Radio 2020 campaign, beginning with the need to ensure that radio is part of new technologies and to address consumers' demands for playlist variety and format diversity. "But," he said, "we need to do a better job of informing listeners about the great variety that radio already provides."
Building for the future is also a key part of the plan, Rehr said. "We must continually seek ways to meet the demands of our consumers -- encouraging more variety and diversity, spurring more innovations in electronics, and helping marketers develop even more innovative and compelling advertisements."
Rehr then addressed the need to "remind the public why they value radio to reignite their passion for it." He said, "You don't have to be wealthy to own a radio. In fact, you can buy one for a buck. And you don't have to be stationary to listen to radio -- it's in your car, MP3 player, or headphones. What listeners love most, and what radio must promote, is how accessible, ubiquitous, and easy to use radio is."
Finally, Radio 2020 will, Rehr said, "give ammunition to radio's loyalists" as they respond to industry critics. He told Radio Show attendees, "We need you to be evangelical about Radio 2020 and talk to as many people as possible. Repeat it to yourself, to your colleagues, and to your family."
Comment on this story
E-mail this story to a friend
Sign up for Radio Headlines
|
|
|
|
|
|
|
From the Publisher
|
|
|
