Crunching The Numbers Arbitron vice president of PPM Implementation John Snyder revealed August 23 at meeting with programming consultants that data his company is uncovering from the Houston and Philadelphia PPM ratings survey is shaking up some enduring trends from the diary service.
Chief among them is the determination that higher income listeners spend more actually time with radio than lower income radio consumers. While diary ratings generally found listeners who made $25,000 per year or less had higher time spent listening numbers, with the PPM this category posts the least amount of listening. With the PPM, those in the $50,000 - $75,000 per year bracket listen to the most radio.
The PPM is also finding a strong link between employment and radio listening. Among the key findings from the electronic measurement service is that people who are employed full time listen to more radio than those who aren't employed or work only part-time.
Also, with the PPM Arbitron is finding that the gender lines aren't as blurry as they are with diary ratings. Snyder revealed that while men and women are carrying their PPM devices about the same amount of time, average quarter hour listening is about 30% higher for men overall than women.
Snyder made his comments at a day-long meeting that Arbitron hosted August 23 at its Columbia, MD offices.
Arbitron vice president of PPM Implementation John Snyder revealed August 23 at meeting with programming consultants that data his company is uncovering from the Houston and Philadelphia PPM ratings survey is shaking up some enduring trends from the diary service.
