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Emmis NY’s Hot 97 Streams With Amp’d Mobile
Emmis NY’s Hip Hop formatted Hot 97-FM and mobile entertainment company Amp’d Mobile have entered into a co-promotional partnership under which Hot 97 is being streamed to Amp’D Mobile customers. As part of the agreement, Hot 97 fans can purchase Amp’d Mobile phones on www.hot97.com.
Alex Cameron, director of Sales for Emmis NY, said of the partnership, "Hot 97 approaches client solutions with a total 360 degree engagement strategy whenever possible. When we all put the consumer first and dream up cool ways to engage them on their terms within their lifestyle environment, the benefits are bigger. In this case, we have lots of fun ways in which to discuss and promote Amp's Mobile on air, support their strategy, then offer the consumer the ability to actually purchase it online from hot97.com, a place they already live, and then listen to their favorite station no matter where they are or what they are doing. Great programs happen when everyone is on the same page about the objective and the conversations beyond media weight and cost per point are valued. This is one of the outcomes of numerous programs that we have been ultra successful with."
"Hot 97 has always looked for new and inventive ways to reach our audience,” added Hot 97 PD John Dimick. “Streaming our signal exclusively with Amp'd represents another commitment to our listeners all over the US. Now wherever you are, you can listen to Hot 97."
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From the Publisher
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