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Over-The-Air Versus Digital Revenue


For the first time, BIA/Kelseys forecast breaks out the share of ad revenues attributed to print and over-the-air versus online/digital for all the major advertising mediums. BIA/Kelsey projects that radio's over-the-air revenue will remain nearly flat through 2017 while digital grows 10.6%. Who will be the biggest digital revenue winner? TV

 Radio Online/Digital: growing to 0.5% in 2017
 Radio O-T-A: decreasing slightly to 10.6% in 2017
TV O-T-A: decreasing slightly to 14.6% in 2017
TV Online/Digital: growing to 0.7% in 2017
 Newspapers Print: decreasing to 9.1% in 2017
 Newspapers Online/Digital: remaining steady at 2.4% in 2017
 Yellow Pages Print: decreasing to 1.5% in 2017
 Yellow Pages Digital/Online: increasing to 1.9% in 2017

The forecast update provides context for the interactive local media opportunity that is the focus of BIA/Kelseys upcoming LEADING IN LOCAL: Interactive Local Media conference, Dec. 10-12, in San Francisco. For more information about LEADING IN LOCAL: Interactive Local Media, including the complete agenda, speakers, sponsors, companies attending and online registration, visit   

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