Current Issue:



July 28:
The 40 Most Powerful
People in Radio



Plus: The 2014 Lifetime Leadership Award


Click here to subscribe to Radio Ink.






Radio Ink Writers




















Location Targeted Mobile Revenue Exploding

11-19-13

More from the BIA/Kelsey report which says location targeted mobile advertising revenue will increase from $2.9 billion in 2013 to $10.8 billion in 2017, accounting for 52 percent of overall U.S. mobile ad spending in 2017. Location targeted mobile advertising helps consumers find products and services where and when they want them. This evolving, and relatively new form of marketing, allows advertisers to deliver campaigns based on location, as well as age, gender, interests, time of day, and weather.



Add a Comment

 

Send This Story To A Friend

 
Advertisements

Advertisements