Digital Will Drive Local Revenue Through 2017
Just in time for Radio Ink's Forecast 2014 (which begins tomorrow) BIA/Kelsey has updated its Annual U.S. Local Media Forecast for 2012-2017 and it's good news. The organization projects total U.S. local media ad revenues to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8 percent compound annual growth rate, growing faster than the firm originally forecast earlier this year. Much of the uptick is powered by digital. Faster growth in online/digital advertising revenues will drive that faster overall growth, increasing at a 13.8 percent from $26.5 billion in 2013 to $44.5 billion in 2017. That compares with 0.1 percent during the same period for traditional advertising revenues, which will remain flat, growing slightly from $106.4 billion in 2013 to $107 billion in 2017. BIA's founder Tom Buono will be on a panel at Forecast tomorrow morning at 8:45 moderated by Marci Ryvicker of Wells Fargo.
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(11/19/2013 7:13:52 PM) |
You wouldn't know, Sonny. Your head is up your virtual arse.
(11/19/2013 6:34:31 PM) |
What are these "newspapers" of which you speak, grampa?
(11/19/2013 9:40:31 AM) |
While you guys are listening to yet another guess at how much on-line advertising can affect radio stations' growth, the rest of us will be home concentrating on the rest of BIA/Kelsey's summary: that local newspapers, TV and direct mail are eating our lunch. Forget Pandora and all the other sexy, incessantly talk-about music gadgets. The old big 3 are still ahead of local radio, according to BIA/Kelsey.
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