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Kassof: Radio Not As Good As It Used To Be


Fresh off the positive vibe of the Radio Show in Orlando comes a little dose of cold water from Mark Kassof. Kassof says his research from 989 online interviews with 18-64 listeners reveals that 53 percent agree with the statement: Radio isnt as good as it used to be. Forty-one percent disagree, while 6 percent dont know. Radio isn't as good as it used to be is a very broad statement. Kassof does not get into specifics of what he means by that statement. But in a follow-up with Radio Ink, he said, "My interpretation is it's not as good to listen to." To the contrary, Radio Ink Publisher Eric Rhoads had a different view immediately before the Radio Wayne awards last week, where he told the crowd radio was alive and well. You can watch what Eric said HERE

18-34 year olds are the most negative, according to the Kassof research. 61 percent agree radio isnt as good, while only 31 percent disagree. Kassof says men are more negative than women, and 18-34 men the most negative -- 67 percent of them agree that radio is not as good as it used to be. Kassof added this statement to his press release today, although, again, it is very general and many might disagree with it. The perception that radio isnt as good as it used to be seems pervasive in the industry. This research reveals that a majority of listeners agree.

(9/25/2013 8:00:45 PM)
Right you are Adam Grant. Radio will only improve when the corporate owners go bankrupt and have to sell their properties at "fire-sale" prices, thus allowing local ownership again. Consolidation has not worked and it has damaged the industry.

- Iconoclast
(9/25/2013 9:08:58 AM)
Cudos to Eric for waving the radio banner. Sure, radio still has a somewhat functional business model - just the way it is. Owners and senior managers can cower behind that. Besides, as the economy goes....

But, as a vocation-choice or an industry that offers creative opportunities and the promises of improved programming and more appealing and influential commercial content - radio is still a bust. No steps are being taken to correct this situation, and I would challenge anyone to counter that point as a valid generalization.

- Ronald T. Robinson
(9/25/2013 8:36:50 AM)
Congratulations. You just drew a conclusion based on a sample size of 989 online survey results that represent the views and opinions of the 205,794,364 Americans in that age bracket. That's .0048%. Bravo.

- Alia L.
(9/24/2013 10:31:08 PM)
Back in the day, before consolidation, OTA broadcasting had a lot of diversity. It was a joy to DX and hear many, many, many different voices and formats beaming in from afar.

Nowdays, it's just the same bland right wing or sports blah blah blah that permeates the airwaves. A total waste of electricity and a technological crap fest.

This goes for FM too. Here in my listening headquarters I can hear the same old music rotation on a number of different signals with an overload of commercials. No wonder people are tuning out.

RADIO NEEDS TO BECOME AUTONOMOUS AGAIN. It needs a strong dose of creativity with an assortment of local and regional voices (and or formats).

To sum up... CORPORATE RADIO IS JUNK!!! Centralized programming has to go.

I'm afraid that's not going to happen anytime soon, because the IDIOTS are running the show.

- BIG John Libynski
(9/24/2013 9:55:49 PM)
I agree with Mr. Grant. Local is the way to go. My part-15 AM station, granted with its 2 mile very nicely processed signal, is heard world-wide via my web site and Shoutcast Radio, is programmed very local, towards my local Orthodox Jewish Community all day and part of the evening. The 3 big companies that own all of the stations should question their approach to programming before they wonder why nobody listens to radio anymore, with every station in every market sounding the same- bad.

- Al Gordon

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