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October 6, 2014:
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NAB Launches Mental Health Education Campaign


7-22-13

The NAB says a new survey reveals two-thirds of young adults have personal experience with mental health problems. And more than one-fourth of young adults and one in six parents admit they avoid talking about it. The NAB has released a new PSA campaign featuring teens and young adults opening up about their experiences with mental illness. The "OK2TALK" campaign includes ads in English and Spanish, and uses social media to invite teens and young adults to create the conversation about mental health.

NAB President and CEO Gordon Smith says, "With unrivaled reach into homes across America, broadcasters have a powerful platform to encourage young people to start talking about mental health and get the help they need."

Smith's 22-year-old son, Garrett, took his own life in 2003, after a long struggle with depression. He and his wife, Sharon, hope that encouraging conversation about mental illness helps keep other families from meeting the same fate: "I believe that had we known better the signs of suicidal tendency, and sought help and treatment earlier for Garrett, our son would still be alive today."

Debuting July 25, the PSAs will direct people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share their personal stories of recovery, tragedy, struggle, or hope. By inviting young people, their families, and friends to add their voice by sharing creative content in a safe, moderated space, the campaign encourages an organic conversation about mental health created by those experiencing it. The site also includes resources for those seeking help.

For more information about OK2TALK, visit our online media center at nab.org/ok2talk. Follow us on Twitter @NABtweets, and use #OK2TALK.




 
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