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Negron Named GSM At JVD/Gainesville-Ocala


Sarita Negron arrives at JVC Media's Gainesville-Ocala cluster as GSM, working with fellow GSM Sam Gerace. The two will lead JVC's five-station cluster in the Florida markets. Negron comes in from a senior sales executive post at Opus Broadcasting in Tallahassee; she's also worked at WTKS/Orlando, WRFX/Charlotte, and CBS Radio's WJHM-FM in Orlando.

JVC/Florida VP/Market Manager Shane Reeve said, "With the  addition of Sarita, we continue to build our sales team, and we are focusing resources and dollars to make these radio properties special for our clients and our listeners, this is all about our commitment to bringing fun, live, local radio back to this market."

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