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October 6, 2014:
The DASH Issue
CEA President/CEO
Gary Shapiro





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Google Dominates Mobile Ad World

6-13-13

According to eMarketer, Google took in more than half of the $8.8 billion that advertisers worldwide spent on mobile ads in 2012. That helped Google take in nearly one-third of all digital dollars. In 2011, Facebook didn't have a penny of mobile revenue.

In 2011, the company took in half a billion dollars worldwide on mobile ads. eMarketer says Facebook is expected to increase mobile revenues in 2013 to just over $2 billion. That will give the social media company a 12.9 percent share of the global net mobile advertising market. Read more from eMarketer HERE



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