Radio Show Splits Into Two Tracks
The National Association of Broadcasters and Radio Advertising Bureau will offer two new conference tracks, the Programming Masters Series and Sales Consultants' Corner, both on Friday, September 20 at the 2013 Radio Show in Orlando. They will run concurrently on Friday morning and are designed to provide radio programming and salespeople a training opportunity in a consolidated format.
The Programming Masters Series will address how today's multi-platform media environment impacts Radio programmers as they juggle the demands of programming multiple stations and cultivating talent. During the four-hour Sales Consultants' Corner, radio's top sales trainers and consultants will discuss effective strategies for training salespeople, prospecting new leads, and growing revenue.