Jacobs: "Digital Dashboard Usage Growing"
Jacobs Media has released its annual Techsurvey. It's the 9th survey of its kind conducted by Jacobs Media and Fred Jacobs says, “Techsurvey9 shows that while gadgets and new media continue to occupy the headlines, radio’s ability to uniquely connect with consumers on their preferred platforms is the secret sauce for future success in the digital space.” The survey also revealed that the digital dashboard, like Ford's Sync, is gaining popularity with users.
Here are some highlights from Techsurvey9
- Protecting The In-Car Listening Franchise: More than half of all respondents say that most of their radio listening takes place in cars. And now, more than one in 10 (11 percent) drives a vehicle equipped with a “digital dash” system like Ford’s Sync, especially fans of Country, News/Talk and Sports radio.
- Radio is making the transition to digital: Consumers are now accessing station content on digital channels. When asked to recall their last week’s listening to the station that sent them our survey, 14 percent of all respondents say they tuned in on computer and mobile streams, as well as other digital sources. The younger the generation, the more reliance there is on digital platforms to enjoy broadcast radio.
- AM/FM Radio still matters: The “emotional triggers” from 2012’s Techsurvey8 study are intact: listening to radio at work, mood enhancement, escape, and companionship. And consumers continue to demand radio in their new cars, as well as rely on broadcast radio for new music and new artist discovery.
- Pandora is a big player: By far, Pandora continues to be the most popular pure-play Internet option, outstripping its competitors. While Pandora is a force to be reckoned with on the mobile front, its main drawback is now its commercials, cited by a growing number of its listeners. And even Pandora users continue to be significant consumers of broadcast radio.
- It’s about mobile – and mobility: The three big stars of Techsurvey9 are smartphones, tablets, and the “digital dashboard.” Each shows a significant increase in acquisition, indicating that consumers are continuing to take their favorite content with them wherever they go.
Techsurvey9 results were gathered online from January 29-February 19, 2013. Overall, 264 broadcast stations across the U.S. and Canada participated, contributing 78,111 respondents. A series of format webinars has been scheduled. There is more information at www.jacobsmedia.com/techsurvey9/formatwebinars.asp with dates and registration.
(5/7/2013 3:30:05 AM) |
It would be interesting as to what percentage disabled HD Radio as in many cases it simply does not work.
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