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October 6, 2014:
The DASH Issue
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Gary Shapiro





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Clear Channel Flips to Alternative in Atlanta

3-29-13

It was a rhythmic CHR but now 105.7 in Atlanta is Alternative. Clear Channel announced the flip yesterday, saying the station will now be called "Radio 105.7." Market Manager Matt Scarano said, “Our goal is to offer Atlanta listeners a different genre of music while providing the best programming and listening experience available. The area is home to Talk, Hip Hop, Country, Top 40 and Classic Hits formats, but Radio 105.7 will bring fresh alternative music back to Atlanta – which is something our listeners are currently missing.”

The new format will include Foo Fighters, Muse, Mumford & Sons, Green Day, Dave Matthews, Red Hot Chili Peppers, Black Keys, Linkin Park, The Lumineers, Coldplay, Weezer and more.




 
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