The Radio Love For Justin Continues
Last week CBS announced a big promotion to push the new Justin Timberlake album, "The 20/20 Experience," this week its Clear Channel. Target and Clear Channel are hosting an iHeartRadio album release party with Justin Timberlake at the El Rey Theater in Los Angeles on March 18. 120 fans will be flown to L.A. for special access to the event. On March 19, the day of the album's release, Timberlake will take over all format-appropriate Clear Channel radio stations, websites and iHeartRadio.com, to play his favorite music and tracks from his new album. But wait...there's more.
The event will include a live, nationwide 30-minute on-air radio and TV broadcast special, where Justin Timberlake will discuss the making of his upcoming album and perform live with his band.
The event will air in its entirety live on 175 Clear Channel stations around the country and stream live on Yahoo! (http://music.yahoo.com) on March 18 at 6 p.m. PT. In addition, the party will be recorded and televised on The CW Network the following evening, March 19 at 8 - 9 p.m. ET. The CW special will also include an exclusive eight minute world premiere of Timberlake's new music video for "Mirrors." An encore of the special will air Friday, March 22 at 8 9 p.m. ET.
The release party, station takeover and live stream are currently being promoted extensively by Clear Channel Media and Entertainment across its on-air and digital platforms. The album pre-promotion will culminate with a first-of-its-kind simultaneous two minute live roadblock on 850 Clear Channel stations introducing Justin's new music and kicking off the album release party.
Clear Channel Outdoor is staging a takeover of its digital billboards hundreds of digital signs in markets across the country that will feature a countdown clock to the album release party. Markets include Atlanta, Boston, Chicago, Dallas, Las Vegas, Los Angeles, Miami, New York, Philadelphia, Phoenix, San Francisco, Seattle and Washington D.C.
CCM+E will continue airing short segments with Timberlake discussing the album and how it was created for three weeks following the release, reminding listeners that they can only buy the exclusive deluxe edition of the album at Target.