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If They Call Us 'Traditional' So What

2-17-2013

Never get upset when people call radio "traditional media." Traditions are familiar, ubiquitous, and often beloved -- and what's wrong with that? Having strong traditions has never meant radio can't respond and adapt. Internet and digital tools are changing just about everything about media. Print, TV, Yellow Pages -- they've also had to retool as digital spins around them. At the "Traditional Media in the Age of Digital" panel at Radio Ink's Convergence, moderated by Ruth Presslaff (pictured) , you'll get a chance to hear how radio's traditional-media competitors have succeeded and failed at meeting the challenges of the new digital world.

Surviving and thriving as competitors come and go is how media lasts long enough to be called "traditional." Keep up the tradition, and register today for Convergence, March 4-5 at the Santa Clara Conference Center, in California's Silicon Valley.

Our Moderator is Ruth Presslaff. President of Presslaff Interactive Revenue. Started in 1988, PIR (originally The Media Gallery Inc.) combines proprietary state-of-the-art technology with experienced database marketing and sales. PIR’s Dat-e Base E-mail Marketing software is used by more radio stations than any other industry platform. Ruth Presslaff has an extensive radio background, ranging from on-air work in New Orleans to senior radio network management. She started PIR more than 20 years ago and is a sought-after speaker on the programming, marketing, and sales benefits of interactive technology and database marketing.

Panelists:

James Derby is Chief Strategy Office for Federated Media and Federated Interactive. He started his career at KDUK/Eugene, OR, and was hired out of college by KUIK-AM/Portland, OR, where he rose to program director. He joined KXL-AM (Newsradio 750) as PD in 1999 and headed the startup Radio Northwest Network, which eventually grew to 17 stations. Derby joined Federated Media in 2009 as director of interactive media and later rose to his current post.

Rick Eytcheson is CEO of Capital Public Radio. He was one of the founders of Chancellor Broadcasting, and as the company grew served as EVP and western regional manager, overseeing the company’s stations in San Francisco, Los Angeles, and Riverside/San Bernardino in addition to Sacramento. He retired from Chancellor in 1997 and later that year founded a company that developed online business directories. He returned to radio in 2002 with Radio Disney and later served as SVP of Maverick Media. Eytcheson has been involved in syndication of independently produced radio programs and regional representation of radio stations and networks in California.

Nichole Kelly is the President/CEO of Social Media Explorer, a leading digital and social media marketing agency and an AdAge Power 150 Top Marketing Blog. Author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI, Kelly is a social media pioneer who was an innovator in measuring social media results against core business objectives of sales, revenue, and costs. She is also a respected and sought-after national speaker. Before joining SME Digital, Kelly worked for major brands such as the Sherwin-Williams Co., the Federal Reserve Bank, and Deutsche Bank Alex. Brown.

Lisa Moore is Interactive Director for KSBY Communications Inc. She's been in her current post for the past five years and has been with the station for 13 years. Moore spent three years as a local account executive and five as the local sales manager, giving her a unique perspective on the ever-changing radio industry.

 

Convergence 2013 is March 4-5 at the Santa Clara Convention Center in Santa Clara, CA
www.radioconvergence.com


 
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