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NPR Marketing Local Radio Products

2-7-2013
 
NPR is launching an advertising campaign hoping to woo more listeners to its local radio and digital products. The money for the three month campaign is coming from a $750K grant from the Ford Foundation. NPR will run TV, billboards, rail transit, print and digital advertising. And the campaign will promote the local public radio station carrying NPR in Dallas, Indianapolis, Orlando, and San Diego.

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