Pandora Now Claims 8% of All Radio Listening
Still with no verifiable proof of overall radio listenership, Pandora continues to release a number that gets higher every month, claiming a percentage of overall radio listening. In January, the company claims, that number grew to 8.03% up from 7.19% just 30 days earlier and up from 5.5% one year ago. Other numbers thrown into the mix include Arbitron stating 92% of Americans tune in to traditional radio every week. And, SiriusXM announcing this week it has 24 million subscribers.
Pandora also says listener hours during the month of January 2013 were 1.39 billion, an increase of 47% from 952 million during the same period last year.
And, active listeners were 65.6 million at the end of January 2013, an increase of 38% from 47.6 million during the same time period last year.
(11/1/2013 11:47:47 AM) |
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(10/23/2013 12:17:44 PM) |
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(9/12/2013 9:26:58 PM) |
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(2/8/2013 4:51:39 PM) |
I think it's remarkable that a radio guy makes comments about 'annoying commercials' on internet radio.
Pull your head out of the sand and look around, starting with the mirror
(2/7/2013 6:39:46 PM) |
We maintain that Pandora is a good consumer product amongst a sea of other internet radio products. Time has proven that internet radio will not survive as a subsciption based model. So, they have to sell ads to survive. That's annoying to the listeners who never expected to hear commercials on the Pandora product. So, the listener experience isn't as good as it once was. This is documented by Pandora listeners in multiple studies. From an advertiser perspective their registration process is flawed so they don't truly know who their listeners are. They rarely prompt so they don't know whether their listeners are listening or not but they are still served up ads. Additionally, they don't know where their listeners are because 75% of the listening comes from mobile devises. If advertisers understood this they would think twice about using them to advertise. Add royalty issues to the list and you have a $5 stock when all is said and done.
|- peter burton|
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