Making Radio Stronger In A Disaster
More Data to Help Triton Target Consumers
1-10-2012
A new partnership with eXelate will give Triton Digital access to consumer data that will help Triton better target in-stream audio ads. Triton Digital CEO, Mike Agovino (pictured) says, “This partnership opens radio up to new digital dollars that it hasn’t tapped. eXelate’s consumer data will strengthen Triton’s offerings and will lead to a game-changing shift in how advertisers will allocate advertising spend, with a premium on streaming audio placements.”
