Current Issue:

Current Issue

On The Cover:
Cumulus Chairman Jeff Marcus

Click here to subscribe to Radio Ink.

Radio Ink Writers

Digital to Account For One in Five Ad Dollars


The growth in digital continues and continues to become more mobile. eMarketer reports that worldwide, digital ad spending passed the $100-billion mark for the first time last year and will increase by to $118.4 billion, another 15.1% in 2013. That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016.

North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012. As emerging markets in Asia-Pacific and Latin America up spending, however, North America and second-place Western Europe will lose share slightly throughout the forecast period. By 2016, 36.7% of spending will come from North America, and 23.7% from Western Europe. By the same year, Asia-Pacific will contribute 29.8% of all digital ad spend in the world.

Read more from eMarketer HERE
To learn more about how you can get a bigger piece of the Digital Advertising pie, join Radio Ink for Convergence 2013 in San Jose.

(1/11/2013 11:49:41 AM)
Praise is not pudding.
hermes pairs

- hermes pairs
(1/10/2013 10:39:29 PM)
Multicast Wireless is a mission-based, cutting sides, progressive multimedia organization located in Huntsville, Alabama.

(1/10/2013 9:49:32 PM)
I am 29 yr old and I'm motivated by these earphones. Not exclusively are they cute, but they fit my venture properly. The sound is great! I have tried them for 3 months now without a problems and I would recommend them towards anyone of their ages.


Add a Comment | View All Comments


Send This Story To A Friend