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Triton Digital Teams With Xbox Music

November 29, 2012

Under a newly announced deal, Triton Digital will be providing several services for Microsoft's new free Xbox Music platform. Triton Digital will be serving audio ads within Xbox music, as well as its Webcast Metrics measurements and its Advertising Platform including campaign measurement and ad insertion.

The new Xbox Music lets users discover, buy, and stream music on Xbox gaming consoles, Windows 8 and Windows RT tablets and PCs, and Windows Phone 8 devices. Personalized music streams will be enabled for targeting by geographic, demographic, and other criteria for more relevant ads and better measurement. 

Triton Digital COO Mike Agovino said, "Digital audio is bursting at the seams, and some very big names are joining the competition. We're very proud to serve the audio advertising needs of Microsoft's new Xbox Music streaming service and have them further validate Triton’s platform to measure, manage and monetize."

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