(AUDIO) What is Radio's Sales Problem?
What is Radio's Sales Problem?
It's been a flat to slightly up revenue year for most of radio in 2012. Lower comps and high hopes for an abundance of political advertising revenue set the bar high for the year and it appears the industry will fall short of its expectations. Why is that and how did it happen? What's going on out there on the street and how can things be turned around and revved up in 2013? Is radio destined to be a flat to slightly up industry as TV and Digital make gains at our expense?
We asked Dave Gifford and Matt Sunshine all of these questions hoping to give you more ideas on how to improve your sales game immediately. Gifford and Sunshine are out in the field every day working with salespeople and listening to the feedback they get from clients about radio. We hope you'll be able to use some of what they say to get an edge over your competitors starting today.
Listen to our latest Sales Meeting Podcast HERE
How to reach our guests:
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