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iHeartRadio Goes International
10-11-2012
The Australian Radio Network (a joint venture between APN News & Media and Clear Channel International) says it will launch iHeartRadio in Australia and New Zealand in 2013. ARN has a dual brand strategy -- a MixFM and Classic Hits music stream in Sydney, Melbourne, Adelaide, and Brisbane. ARN CEO Ciaran Davis says, “iHeartRadio builds on our strategy of being everywhere our listeners are, with market-leading products. It will also provide our advertising partners with a unique, integrated, targeted, and accountable vehicle to enhance their marketing plans.”
