Current Issue:

July 28:
The 40 Most Powerful
People in Radio

Plus: The 2014 Lifetime Leadership Award

Click here to subscribe to Radio Ink.

Radio Ink Writers

Why We Purchased Emmis Interactive


CEO Jeff Haley says Marketron and Emmis Interactive have had a strategic alliance for the last 18 months,  sharing a lot of customers and with products that are complementary, and the conversation to bring the two companies together started last spring. Haley says there were two big reasons to bring the companies together.

"The first is service," he says. "Both companies are highly customer-oriented. The second is innovation. I think we are being innovative at Marketron with our new Web-based platform, and Emmis Interactive has a strong legacy of innovation."

Haley says part of his mission at Marketron is to expand product offerings, growing it into much more than a back-office and traffic-billing software provider. Purchasing mSnap last year was a big step in that direction. He says,  "MSnap for our Marketron Mobile product clearly brings us into the listener engagement and loyalty space. The product that Emmis Interactive had, and has been developing -- like Base Station, which is essentially a content management system for the digital presence of the radio station -- in addition to that, they have added several products, several tools in part of that mix. One of them is GeoStation, which allows you to put a geographic overlay of your engaged listener base so that both a programmer and an advertiser can see where the listeners are for a radio station. We think those are very, very strong tools and add a lot to the mix of what we provide our customers now."

Haley explains more about what he hopes to accomplish with Marketron: "In the very first stage, taking the information that traditionally has existed in the back-office traffic function and helping to move that data through the organization seamlessly. That brings us to our Web-based platform, MediaScape, which allows tremendous amounts of reporting tools that can be created instantly.

"We launched, at the Radio Show, our Insight reporting tool. Insight uses the same data that has existed in our traffic systems for years, but brings it into the financial offices of a broadcaster in real time, so they can do pacing reports, updates, average unit rates -- a tremendous amount of ad hoc reporting that they can create out of a Web-based tool that traditionally used to be created by hand on a weekly basis in an Excel program. Now, with our Insight tool, you can update that hour by hour and minute by minute, and it's in real time. We are creating tremendous efficiencies in data-reporting structures in broadcasting. We think there are also tools like that, that can help with listener engagement and in a variety of other areas in the mobile space, and that's where our mSnap acquisition happened last year. We expect to grow and to broaden our services significantly for broadcasters."

(7/7/2014 4:23:08 PM)
Equipment <a href="">nike air jordan pas cher</a> from domestic <a href="">nike blazer femme pas cher</a> World Cup <a href="">louis vuitton outlet</a> rankings July 1, China's largest electricity supplier name sports shoes Library <a href="">bred 11s</a> released, the Adidas-sponsored German team and the fans furnished with an overall total 508 points king, which shows people's passion for the German team. Spain, Argentina ranked second and third, Adidas victory before taking the most notable three, but this business near you to market the brand and stocking an incredible relationship. Actually, contest the globe Cup, Adidas and Nike have equal shares, who captured the very last 4 Hercules also strong Saihouminglang. Before group stage, Spain, Portugal, England and other traditional teams sacked, Nike, Adidas make huge losses. Originally "encircling the cities" Puma strategy, as soon as the Italian entrees drained, strength is not weak, Uruguay, Switzerland, Chile, Algeria Puma Jie continued with four eliminated 8, instantaneous nothing being carried out, most unfortunately <a href="">bred 11s</a><a href="">jordan retro 11</a><a href="">jordan 11 bred</a><a href="">louis vuitton outlet</a><a href="">rolex replica</a><a href="">hublot replica</a><a href="">mbt outlet</a><a href="">cheap oakley sunglasses</a><a href="">best replica watches</a><a href="">Relojes especiales</a><a href="">nike running shoes</a><a href="">louis vuitton online shop</a><a href="">gucci bags</a><a href="">replique montre</a><a href="">nike tn pas cher</a><a href="">replica watches</a><a href="">Replica Uhren</a><a href="">Replica Uhren</a>.
nike air jordan pas cher

- nike air jordan pas cher
(6/29/2014 8:43:50 PM)
Unwittingly, simple <a href="">replique montre</a> low-key growing <a href="">replique montre</a> trend <a href="">nike pas cher</a> degradation, jewelry <a href="">replica watches</a> table high-profile <a href="">replique montre</a> revival. Intoxicated by a different round <a href="">replique montre</a> of luxury <a href="">air jordan pas cher</a> fashion, jewelry and watch this <a href="">replica watches</a> natural <a href="">mbt outlet</a> allies <a href="">replica watches</a> now more <a href="">mbt outlet</a> harmony, joined with another <a href="">mbt outlet</a> trend. Count <a href="">gucci handbags</a> this movement <a href="">miu miu bags</a> originally <a href="">relojes especiales</a> started manufacturing facility was a student in technical school after 8.90 years, transformed into an extra brand <a href="">bred 11s</a> watches and jewelry in the growth and development of the area on both sides, so distinctive from others watch industry colleagues, need to be gold , platinum and other gold and silver as well as mother <a href="">bred 11s</a> of pearl <a href="">louis vuitton outlet</a> dial, leather <a href="">nike air jordan pas cher</a> strap, with diamonds matched only capable to achieve perfection. The moon phase <a href="">replique montre</a> Montblanc diamond <a href="">louboutin femme pas cher</a> ladies gold watch since ancient times, the moon and also the stars symbolize the life span cycle, can be a way to measure the time in the earliest <a href="">louboutin homme pas cher</a> antiquity. The star for the moon phase diamond ladies watch dial with a star-shaped diamond is only a self-winding movement, consisting of a moon and stars moon phase chart, symbolizing endless. Dial 80 diamonds inlaid edge forming a halo around <a href="">escarpin louboutin pas cher</a> bright flashes.
replique montre

- replique montre
(6/22/2014 1:03:32 PM)
1914 World War I broke out, the need for national <a href="" target="_blank">replica watches</a> military realized that the "blank check" watch, this <a href="" target="_blank">replica watches</a> inspired everyone needs fervent <a href="" target="_blank">relojes especiales</a> opponents <a href="" target="_blank">relojes especiales</a> wearing this watch. 1926, <a href="" target="_blank">replicas de relojes</a> invented the primary self-winding <a href="" target="_blank">replicas relojes</a> watch one, from <a href="" target="_blank">jordan retro 3 infrared 23</a> 1960 onwards, the standard round-table conference rather universally <a href="" target="_blank">louis vuitton online shop</a> people enjoy it. Further <a href="" target="_blank">replica watches</a> improvements Switzerland <a href="" target="_blank">swiss replica watches</a> watch, is always to timing, calendar, tourbillon <a href="" target="_blank">nike free tr fit 3</a> and automatic <a href="" target="_blank">jordan retro 3 infrared 23</a> winding device needing to watch the <a href="" target="_blank">nnike air force 1</a> miniaturization, which has been attached to this wrist watch. In 1952 in the United States, France and Switzerland each produce a spreadsheet. In 1967, center of Neuchatel electronic <a href="" target="_blank">replique montre</a> watches developed the initial quartz wrist watch, plus 1970 the Swiss brand names with different start mass production. Since that time, the rapid progression of new technology has begun, different brands of wrist watch also started to realize rapidly.
louis vuitton online shop

- louis vuitton online shop
(6/17/2014 4:27:16 PM)
&#12391;&#25968;&#23569;&#12394;&#12356;&#20363;&#12381;&#12428;&#12364;&#12377;&#12427;&#12371;&#12392;&#12364;&#21487;&#33021;&#12391;&#12377; &#33391;&#36074; &#21161;&#12369;&#12427;&#12383;&#12417;&#12395;&#12354;&#12394;&#12383;&#12434;&#21161;&#12369;&#12427;&#12383;&#12417;&#12395;&#12289;&#20803;&#12398;&#31278;&#39006;&#12392;&#12371;&#12398;&#12289;&#12371;&#12428;&#12425;&#12398;&#12411;&#12392;&#12435;&#12393; &#12371;&#12428;&#12425;&#12398;&#22810;&#12367;&#12399;&#12289;&#12450;&

- GeorgeMa
(6/16/2014 11:45:29 AM)
bag Inevitably got You All the way down? We've Got The Right Formula

- ???

Add a Comment | View All Comments


Send This Story To A Friend