Current Issue:

Current Issue

On The Cover:
Cumulus Chairman Jeff Marcus

Click here to subscribe to Radio Ink.

Radio Ink Writers

TV Always Gets The Buy Before Radio?

Download this show


Most big advertising agencies we interview say when placing buys, Television will always come before radio. It's just a fact of life. TV is more glamorous. Agencies get to be more creative. They need to see pictures. At the same time, advertising agencies rave about how quickly they can change their radio ads, to meet the needs of their clients. They also love the price, which translates to cheap. In today's Radio Ink Sales meeting Podcast, we speak to Drew Conklin and Guy Jacobssen of the Tombras Group. They are big fans of radio and use it often. So, we wanted to know if there was anything radio could do change the thinking that TV must always come first.

Listen to our interview with Drew Jacobssen and Drew Conklin from the Tombras Group HERE

Our thanks to South Central Media VP/GM Terry Gillingham for introducing Radio Ink to The Tombras Group.

(9/13/2013 6:30:28 AM)
Rer00d Thanks so much for the article.Thanks Again. Want more.

- NY
(9/7/2013 1:05:36 PM)
uMD7wC Awesome article post.Thanks Again. Much obliged.

- NY
(1/30/2013 6:09:50 PM)
Small method: the la liga match play? It would be great
<a href=>kobe 7 shoes</a>
In the last week to pick the matter said support, small method also voiced their opinions: "I think it will be a football feast, it will be very interesting. I don't know whether can realize, but the audience will enjoy it."
The best player on the la liga match play hot discussion never cut off, and not only in this discussion between fans, the players in the market is also.
<a hre

- Gugjng
(1/29/2013 4:41:46 AM)
Israel model praise Barcelona, Barcelona girlfriend group had the wind for her
<a href=>nike soccer shoes</a>
The model's son - lai Farley told the GQ magazine interview said: "Barcelona player is the best, messi is the title." Once was a Hollywood star leonardo - DiKaPuLiAo former girlfriend's son - lai Farley, is also a Barcelona fans, and with different Barcelona players have had a group photo taken. But in the push,, the Israeli supermodel girlfriend in Barcelo

- Gugkzr
(12/15/2012 7:45:41 PM)
lxreBD <a href="">fbaqklstiuey</a>, [url=]xgrzwqksmwfl[/url], [link=]svubmzwnnbvy[/link],

- xzWjBsMyvTbdfKYVGEX

Add a Comment | View All Comments


Send This Story To A Friend