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The Only Connection To A Community

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(by Ed Ryan) One of the great things about this job is that nearly every day I get to meet, and talk to, great radio operators all over the country. Not only do they produce great local radio every day, you can tell there is no other job in the world they'd rather be doing. Craig Swimm is the General Manager of WMAS in Springfield, Massachusetts, and John Wharff is the President of WMOA in Marietta, Ohio. They don't run a cluster of stations or have million dollar budgets (not that there's anything wrong with that). They have one station, one staff, and one goal: to be great at radio. You're going to want to listen to this hour because Swimm and Wharff tell great stories about how they connect with their local communities. And as you'll quickly figure out, if you're doing it like they are, it's something that can never be duplicated by any other media or replaced by the latest mind-blowing digital app. Listen to our Podcast HERE

And after you listen, send the guys a digital high-five for a job well done. and

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