Eric Taking a Lot of Heat for his NPR Blog
March 10, 2011
NPR has not only been a big radio story with the resignation of President Vivian Schiller, it has also been a national story with the firing of Juan Williams and the debate over federal funding. Radio Ink Publisher Eric Rhoads jumps in the fire with his second blog on the subject. He says "the true colors of NPR management and their attitude about middle America" were revealed this week. And, that NPR "will die faster than a fly next to a can of Raid" giving radio a huge opportunity.
Here is a portion of Eric's Blog
When can you last remember the biggest story in the consumer press being a radio story? Though the story is about NPR imploding, the bigger story should be that commercial radio is having a giant opportunity placed in its lap at a time when it's more needed than ever.
(3/10/2011 10:54:01 AM) |
NPR WILL NOT IMPLODE. ITS CONTENT IS TOO GOOD!
The highly respected publisher of Radio Ink, Eric Rhoads, has distributed an executive memorandum citing the “implosion” of NPR due to this week’s debacle regarding the now infamous comments of Ron Schiller and the resignation of NPR President & CEO Vivian Schiller.
No implosion is imminent! Examine the audience numbers attracted by NPR stations and you will quickly understand that listeners are flocking to good content that is unavailable elsewhere. In the end, the listeners will write the final chapter in this story and the outcome bodes well for NPR and local public radio stations.
Listeners to NPR and local public stations are not satisfying a personal political bias. That perception is nonsense! Those opinions serve the myopic view of politicians with an agenda. Listeners are turning to public radios quality programming that goes far beyond long-form news to include great entertainment features and interviews. Not to be overlooked, are the compelling local radio programs produced and broadcast by public radio stations. Ironically, much of this programming has its heritage in commercial radio!
NPR is not about to implode primarily because there is little or no competition! Eric Rhoads’ advocates for similar programming in the commercial marketplace which raises the question of whether or not the talent and investment dollars exist to make that happen.
Radio Consultant Donna Halper makes a good point in suggesting that broadcasters stop viewing NPR as the enemy. Commercial radio can learn from NPR and local public radio’s ability to produce content that is attracting large exclusive audiences.
NPR and local public radio stations may become even more formidable when they shed federal funding and independently design methods to monetize their audience through acceptable advertising and underwriting to augment individual contributions.
New competition in the advertising marketplace from public radio may ultimately spark commercial radio innovation. It has happened before, and the audience will vote with their ears!
|- Gordon Hastings|
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