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WTMX Chicago Allows Listeners to Pick Songs via Facebook

February 16, 2011

Listener Driven Radio ( today announced the release of its latest software "LDR.Takeover". With new features, including deep integration with Facebook, "LDR.Takeover" provides radio stations with more of an opportunity to incorporate social media to grow ratings and revenue. The product is optimized for daypart programming and designed for stations looking to offer increased control to listeners for specific time periods and shows.

WTMX will engage LDR.Takeover for U Mix It, a new nightly show, which allows listeners take control of the station. The program will launch on February 16 at 8 p.m. CT.  The station has already sold a premium digital sponsorship to Pepsi for the program.  “U Mix It is a new social music experience for Chicago music fans,” said Bonneville Senior VP/Programming, Greg Solk. “ Never before have Chicago radio listeners had this level of control and influence. Now every weeknight at 8 p.m., our audience becomes the Music Director.”

With heavy Facebook and Twitter integration, LDR.Takeover offers listeners real-time control of a radio station's programming, allowing them to move songs in the playlist queue; recommend songs for airplay; receive SMS text messages, IMs, or e-mails when their favorite songs play; and dedicate songs to friends via Facebook. LDR.Takeover also has a built-in music recommendationengine to introduce listeners to new music.