Emmis Expands TagStation
February 1, 2011: Emmis Communications announces that all its music stations are now offering TagStation, which lets listeners tag songs played over the air on tagging-capable FM and HD Radio receivers. Tagging lets listeners "mark" songs as they play for review and possible purchase from iTunes.
"We're thrilled with this product," Emmis CTO Paul Brenner said. "It offers our iPod, iTouch, iPhone, and automobiles with iTunes listeners an accurate artist and title on the radio display, along with the ease of iTunes tagging, with the behind-the-scenes needs of programmers handled as well. It's affordable, easy to use, does not interfere with other RDS and HD Radio data transmissions, and interfaces with any on-air playout system for source data and industry compliant RDS or HD Radio for transmission systems."
TagStation, developed by Emmis Interactive and Broadcast Electronics, offers an interface for inserting and correcting artist and title information, and programmers can upload a playlist or let the system learn the songs automatically as they play, auto-matching most songs with the industry-standard database.
iBiquity SVP/Broadcast Programs & Advanced Services Joseph D'Angelo called TagStation a "significant breakthrough" and added, "The ease of implementation and the rich functionality not only enables broadcasters to deliver today’s services, such as tagging and rich meta-data, but prepares stations to deliver the next generation of multi-media services such as station logo and Artist Experience."
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