Marketron has unwrapped Marketron NXT, a single software solution for managing integrated radio and digital campaigns. The platform is built specifically for radio with a focus on helping broadcaster to sell third-party digital advertising.
“The radio industry is in a period of rapid transition, and we are here to enable our industry to successfully bridge to the new future,” said Jim Howard, CEO, Marketron. “Launched in 2018, Marketron’s Pitch is a sophisticated digital ad platform that is now in use by some of the country’s largest broadcasters to generate significant revenue. With Marketron NXT, we have leveraged our deep knowledge in radio and digital advertising to create an offering that will bring the same success to radio groups of all sizes.”
According to the company, Marketron NXT consolidates all major digital categories into a single system that includes capabilities for proposal creation, order entry, execution of radio and digital, campaign reports and invoicing.
Marketron said the new product s now available in beta and will be available for wide release in the fourth quarter.
