Media Staffing Network and Radio Ink have teamed up to gather data for a Radio Sales Compensation Study that will be released at the Radio Show in Dallas this September. We need your confidential input. Your contribution is essential to helping radio station owners, operators, and managers become more competitive — and successful — when hiring new salespeople. To participate CLICK HERE.
Media Staffing Network CEO Laurie Kahn added, “With radio stations regularly sharing their frustration about the difficulty of hiring sellers, and with the strong advice to get away from the outdated compensation model of offering a 90-day guarantee and then moving new hires to 100 percent commission, we felt it was time to gather some actual facts. To help the radio industry gain this knowledge MSN teamed with Radio Ink to get the word out so that a large survey sample can be collected.
Radio Ink Publisher Deborah Parenti said, “We are delighted to team up with MSN in a project that will hopefully help provide guidance, especially to smaller groups and individual stations, in crafting the kind of compensation packages that encourage young people to consider radio sales as a career path. With so much competition from digital media, making radio “sexier” to prospective hires has to, first and foremost, include a more competitive pay structure.”
All survey participants will be entered in a random drawing to win one of three licenses to MSN’s Local Sales Recruitment Online Learning Program. Each license is valued at $999 and is good for one year for up to three users at one station. Winners will be notified by MSN in early August. In addition, all survey participants will receive an advance copy of The Compensation Study.
Typical headline from Radio Ink and it’s anti radio stance!. Shouldn’t the headline be, “Are you paying your salespeople too much?”
Aloha.
Followed the link and I am unable to fill in my email address. Others have tried it as well and have had the same problem. Is it something on our end or yours? We would like to participate.
Thank you.
Many millennial types we’ve met with – and hired some- either eliminate radio sales or leave the business. They often mention that their peers working at pure digital companies are allowed the freedom to sell, setting their own schedule entirely, and “don’t have to deal with an older babysitter (ouch! they are referring to the sales manager) constantly checking up on me, pressuring me to show up at the radio station every day or at least every other day for absolutely no good reason, burying me with too many reports and way too many scheduled meetings, just for the sake of meetings.” They tell us that at most digital companies there is a general sales meeting like twice a month, and often they are held in a restaurant. And they’ll interact with their manager about once a week; other than that, they never see the manager.
Two different worlds, and they relate much better to the new one, and to managers who are their peers.