Even when radio executives get a chance to tell their story…their biggest selling point is…well, ‘we haven’t done a good job telling our story.’ It’s a strategy they’ve been using for about a decade now and it makes you wonder what the shelf life is on that strategy.
In a mostly positive AdAge article Tuesday about radio’s health, iHeartMedia CEO Bob Pittman, Entercom CEO David Field are both quoted evangelizing about the power of radio and blaming the industry for not getting its story out (Cumulus declined to be interviewed).
Pittman tells AdAge radio is still looked at as a stepchild. “Part of it was self-inflicted, because we never went out and told radio’s story.” Field calls radio, an “undiscovered story that is reemerging” He continues to say that radio has done a poor job of advocating for itself. “There’s an amazing, compelling story that has been lost and shame on us for not getting it out there.”
The article contains the typical questions about radio’s R.O.I, the growth of Spotify and other digital audio companies and radio’s declining listening. All-in-all it was a popsitive article and a good chance outside the radio trades for radio to “tell its story” and most everyone agreed that radio is not dead.
To read the entire “story” GO HERE.
