Recently appointed Vice President of Programming for ALT 98.7 “LA’s New Alternative,” Lisa Worden, will expand her role and now oversee all programming for the station as Program Director. In addition, Worden will continue as Alternative Rock Brand Manager for iHeartMedia’s National Programming Group. As Program Director, Worden will manage the day-to-day programming operations for ALT 98.7 working closely with on-air personalities and sales to oversee the station’s on-air content, digital footprint, and music programming. Worden joined iHeartMedia in November 2017.
“Having Lisa’s wealth of programming experience now available to us as a resource, it made logical sense for her to take a much more active role in the day-to-day as the PD of ALT 98.7 and we look forward to tapping into her skills,” said Andrew Jeffries Executive Vice President, West Division for iHeartMedia. “Her relationships within the industry, combined with her knowledge of the format, specifically Los Angeles, will help accelerate the growth of an already very successful station into 2018.”
